Principles of direct and database marketing / (Record no. 689)

MARC details
000 -LEADER
fixed length control field 00570cam a2200205Mi 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273683551
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273683551
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.126
Item number TAP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan.
245 10 - TITLE STATEMENT
Title Principles of direct and database marketing /
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Financial Times/Prentice Hall,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 489 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - management.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing direct.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2008-01-28 Purchase   HF 5415.126 TAP 53171 2022-01-11 2022-01-11 Book

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