Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / - 7th ed. - New York : McGraw-Hill Education, c 2018. - xxviii, 514 pages : Illustrations;
Includes index.
9781260083521 1260083527
Service industries - marketing.
Customer services - marketing.
HD 9980.5 / ZEI
Services marketing : integrating customer focus across the firm / - 7th ed. - New York : McGraw-Hill Education, c 2018. - xxviii, 514 pages : Illustrations;
Includes index.
9781260083521 1260083527
Service industries - marketing.
Customer services - marketing.
HD 9980.5 / ZEI