Services marketing : (Record no. 81)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00593cam a2200193Mi 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260083521 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1260083527 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9980.5 |
| Item number | ZEI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | c 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 514 pages : |
| Other physical details | Illustrations; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries - marketing. |
| -- | Customer services - marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2018-01-26 | Purchase | HD 9980.5 ZEI | 67352 | 2020-05-14 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-26 | Purchase | HD 9980.5 ZEI | 67353 | 2020-05-14 | 2020-05-14 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-26 | Purchase | HD 9980.5 ZEI | 67354 | 2020-05-14 | 2020-05-14 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-26 | Purchase | HD 9980.5 ZEI | 67351 | 2022-05-13 | 2023-02-23 | Book |