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Marketing strategy : a decision-focused approach /

Walker, Orville C.

Marketing strategy : a decision-focused approach / - 8th ed. - New York : McGraw-Hill Irwin, c2014. - xvi; 368 pages: Illustrations;

Includes index.

ISBN: 9780078028946 0078028949

Subjects--Topical Terms:
Marketing - management.

LC Class. No.: HF 5415.13 / WAL

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