Marketing strategy : (Record no. 896)

MARC details
000 -LEADER
fixed length control field 00734cam a22002178a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028946
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028949
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number WAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xvi; 368 pages:
Other physical details Illustrations;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html">http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html">http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html">http://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2013-07-18 Purchase   HF 5415.13 WAL 59863 2022-05-19 2023-02-23 Book

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