Marketing management /
Kotler, Philip.
Marketing management / - 14th ed. - Upper Saddle River, N.J. : Pearson, c2013. - xxii, 679, pages. : Illustrations ;
Includes endnotes and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780273779834 0273779834
Marketing
HF 5415.13 / KOT
Marketing management / - 14th ed. - Upper Saddle River, N.J. : Pearson, c2013. - xxii, 679, pages. : Illustrations ;
Includes endnotes and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780273779834 0273779834
Marketing
HF 5415.13 / KOT