Marketing management /
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson, c2013.Edition: 14th edDescription: xxii, 679, pages. : IllustrationsISBN: - 9780273779834
- 0273779834
- HF 5415.13Â KOT
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.13 KOT (Browse shelf(Opens below)) | Available | 66230 |
Includes endnotes and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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