Strategic marketing problems : cases and comments /
Kerin, Roger A.
Strategic marketing problems : cases and comments / - 12th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xi, 708 pages : Illustrations, maps ;
Include index.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper) 9780132465496 (IE) 0132465493 (IE)
Marketing - decision making - case studies.
Marketing – management - case studies.
HF 5415.135 / KER
Strategic marketing problems : cases and comments / - 12th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xi, 708 pages : Illustrations, maps ;
Include index.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
9780136107064 (casebound : alk. paper) 0136107060 (casebound : alk. paper) 9780132465496 (IE) 0132465493 (IE)
Marketing - decision making - case studies.
Marketing – management - case studies.
HF 5415.135 / KER