Strategic marketing problems : (Record no. 927)

MARC details
000 -LEADER
fixed length control field 01293cam a2200277 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250506134055.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136107064 (casebound : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136107060 (casebound : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132465496 (IE)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132465493 (IE)
040 ## - CATALOGING SOURCE
Transcribing agency 0
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.135
Item number KER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 708 pages :
Other physical details Illustrations, maps ;
500 ## - GENERAL NOTE
General note Include index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - decision making - case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing – management - case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
      GIMPA Main GIMPA Main Reference Section 2013-07-16 Purchase   HF 5415.135 KER 59828 2022-06-02 2022-06-02 Book  
      GIMPA Main GIMPA Main General Stack 2024-10-08 Purchase   HF 5415.135 KER 69788 2025-05-14 2025-05-14 Book Library of Congress Classification

Powered by Koha