Exploring marketing research /

Zikmund, William G.

Exploring marketing research / - 10th ed. - Mason, OH : South-Western, Cengage Learning, c2010. - xxii, 714 pages : Illustrations ;

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes index.

9780324788617 (Paper back) 0324788614


Marketing research.
Marketing research – computer network resources.
Marketing research – study and teaching.

HF 5415.2 / ZIK

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