Exploring marketing research / (Record no. 928)

MARC details
000 -LEADER
fixed length control field 00734cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324788617 (Paper back)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324788614
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number ZIK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 10 - TITLE STATEMENT
Title Exploring marketing research /
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, OH :
Name of publisher, distributor, etc. South-Western, Cengage Learning,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 714 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).<br/><br/>Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research – computer network resources.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research – study and teaching.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Babin, Barry J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2013-09-09 Purchase   HF 5415.2 ZIK 59925 2022-06-02 2022-06-02 Book
      GIMPA Main GIMPA Main General Stack 2013-09-09 Purchase   HF 5415.2 ZIK 59926 2022-06-02 2022-06-02 Book

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