Marketing ethics : (Record no. 2075)

MARC details
000 -LEADER
fixed length control field 00712cam a22001934a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131330888
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing ethics :
Remainder of title cases and readings /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Upper Saddle River, NJ :
Name of publisher Pearson Prentice Hall,
Year of publication c2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 172 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business ethics.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Murphy, Patrick E.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Laczniak, Eugene R.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip054/2004028876.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2006-02-17 Purchase HF 5415 MUR 45250 Book

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