Advertising strategy : (Record no. 2259)

MARC details
000 -LEADER
fixed length control field 01009cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1412917964 (pbk.)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number ALT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
245 10 - TITLE STATEMENT
Title Advertising strategy :
Remainder of title creative tactics from the outside/in /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Thousand Oaks, Calif. :
Name of publisher Sage Publications,
Year of publication c2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 389 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2015-04-07 Purchase HF 5823 ALT 64538 Book

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