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Advertising strategy : creative tactics from the outside/in /

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2006.Description: xvi, 389 pages : IllustrationsISBN:
  • 1412917964 (pbk.)
Subject(s): LOC classification:
  • HF 5823 ALT
Online resources:
Contents:
Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it.
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HF 5823 ALT (Browse shelf(Opens below)) Available 64538

Includes index.

Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it.

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