Marketing : (Record no. 3581)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00743cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130144274 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780130144270 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | MAR |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | real people, real decisions / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Toronto : |
| Name of publisher | Prentice Hall, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 587 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Making marketing decisions -- pt. II. Understanding and identifying markets -- pt. III. Creating and managing a product : goods and services -- pt. IV. Assigning value to a product -- pt. V. Delivering a product -- pt. VI. Communicating about the product. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-Vocational guidance. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2023-08-17 | Donation | HF 5415 MAR | 69678 | Book |