Marketing planning : (Record no. 4011)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518cam a2200181Mc 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077127137 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077127138 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | HOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning : |
| Remainder of title | a global perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Berkshire : |
| Name of publisher | McGraw-Hill Education, |
| Year of publication | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 430 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | download ebook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2013-09-09 | Purchase | HF 1416 HOL | 59911 | Book |