Marketing strategies for emerging markets / (Record no. 616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01038cam a2200241Ma 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8174464107 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174464101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8174464115 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174464118 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5412.12 |
| Item number | MAR |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing strategies for emerging markets / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Excel Books, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 437 pages : |
| Other physical details | Illustrations ; |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | section A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Papers presented at an international conference held at Calicut in December 2004. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing – India – management - congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing – management- congresses. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nargundkar, Rajendra, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Panda, Tapan K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | Kumasi Campus | General Stack | 2008-02-28 | Purchase | HF 5412.12 MAR | 53599 | 2021-09-03 | 2021-09-03 | Book |