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Marketing strategies for emerging markets /

Contributor(s): Material type: TextTextPublication details: New Delhi : Excel Books, c2005.Edition: 1st edDescription: xii, 437 pages : IllustrationsISBN:
  • 8174464107
  • 9788174464101
  • 8174464115
  • 9788174464118
Subject(s): LOC classification:
  • HF 5412.12 MAR
Contents:
section A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets.
Summary: Papers presented at an international conference held at Calicut in December 2004.
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Item type Current library Call number Status Date due Barcode
Book Kumasi Campus General Stack HF 5412.12 MAR (Browse shelf(Opens below)) Available 53599

section A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets.

Papers presented at an international conference held at Calicut in December 2004.

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