Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson, c2007.Edition: 4th edDescription: xxv, 662 pages : Col. illustrations, mapsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	TX911.3 SHO (Browse shelf(Opens below))	Available		52664
Book	GIMPA Main General Stack	TX911.3 SHO (Browse shelf(Opens below))	Available		52665

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Previous	TX 911.3 NIN Planning and control for food and beverage operations /	TX 911.3 RAS Heads in beds : hospitality and tourism marketing /	TX 911.3 SAN Foodservice profitability : a control approach /	TX911.3 SHO Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /	TX 911.3 STE Managing front office operations /	TX 911.3 TES The little book of cases in hospitality management : stories from industry practitioners /	TX 911.3 VAL Check-in check-out /	Next

Lewis's name appears first on the earlier edition.
Includes index.

Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.

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