Marketing in the public sector : a roadmap for improved performance /

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TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2007.Description: xv, 332 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	JF 1525 KOT (Browse shelf(Opens below))	Available		52736

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Previous	JF 1525 BOW Public service ethics : individual and institutional responsibilities /	JF 1525 DIG Digital era governance : IT corporations, the state, and e-government /	JF 1525 EMM Excellence in public sector procurement how to how to control costs and add value	JF 1525 KOT Marketing in the public sector : a roadmap for improved performance /	JF 1525 KUS Ten steps to a results-based monitoring and evaluation system : a handbook for development practitioners /	JF 1525 LAW Ethics and management in the public sector /	JF 1525 PUB Public Procurement, Innovation and Policy International Perspectives	Next

Includes bibliographical references and index.

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