Marketing ROI : the path to campaign, customer, and corporate profitability /
Material type:
TextPublication details: New York : McGraw-Hill, c2003.Description: xiv, 268 pages : IllustrationsISBN: - 0071413634 (alk. paper)
- HG 4028Â LEN
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HG 4028 LEN (Browse shelf(Opens below)) | Available | 66364 |
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| HG 4026 VAN Fundamentals of financial management / | HG 4026 VAN Fundamentals of financial management / | HG 4028 DAM The dark side of valuation : valuing old tech, new tech, and new economy companies / | HG 4028 LEN Marketing ROI : the path to campaign, customer, and corporate profitability / | HG 4028 LUN Equity valuation and analysis with eVal / | HG 4028 SHI Budgeting basics and beyond / | HG 4515.2 HOT Securities valuation : applications of financial modeling / |
Includes index.
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