Services marketing : integrating customer focus across the firm /

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TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HD 9980.5 ZEI (Browse shelf(Opens below))	Available		60173

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Previous	HD 9980.5 FIT Service management: operations, strategy, and information technology /	HD 9980.5 JOH Service operations management : improving service delivery /	HD 9980.5 SER Services marketing : integrating customer focus across the firm /	HD 9980.5 ZEI Services marketing : integrating customer focus across the firm /	HD 9999 BUI Building & running a successful research business : a guide for the independent information professional /	HE 141 LOW The dictionary of transport and logistics /	HE 151 BUT Transport economics /	Next

Includes index.

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