Essentials of marketing : a global-managerial approach /

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 9th edDescription: xxxii, 624 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415 PER (Browse shelf(Opens below))	Available		45905

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Previous	HF 5415 MAR Marketing : real people, real decisions /	HF 5415 MUL Marketing management: a strategic decision-making approach	HF 5415 MUR Marketing ethics : cases and readings /	HF 5415 PER Essentials of marketing : a global-managerial approach /	HF 5415 PER Essentials of marketing : a global-managerial approach /	HF 5415 PRI Strategic marketing for nonprofit organizations /	HF 5415 RAD Strategic communications for nonprofit organizations : seven steps to creating a successful plan /	Next

Includes index.

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