New products management /
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 6th edDescription: xxv, 534 pages : IllustrationsISBN: - 0070275521 (alk. paper)
- HF 5415.153Â CRA
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.153 CRA (Browse shelf(Opens below)) | Available | 45330 |
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| HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.15 HEN Classic failures in product marketing : marketing principles violations and how to avoid them / | HF 5415.153 ANN New product development : from initial idea to product management / | HF 5415.153 CRA New products management / | HF 5415.157 FOS Managing quality : integrating the supply chain / | HF 5415.2 AAK Marketing research/ | HF 5415.2 BUR Marketing research / |
Includes index.
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