Basic marketing : a global-managerial approach /
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: xxiv, 833 pages : IllustrationsISBN: - 0256139903
- 0256206872
- HF 5415.13Â PER
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.13 PER (Browse shelf(Opens below)) | Available | 45238 |
Browsing GIMPA Main shelves, Shelving location: Reference Section Close shelf browser (Hides shelf browser)
| HF 5415.13 MAR Marketing strategy : a decision-focused approach / | HF 5415.13 MUL Marketing management : a strategic decision-making approach / | HF 5415.13 PER Basic marketing : a global-managerial approach / | HF 5415.13 PER Basic marketing : a global-managerial approach / | HF 5415.13 PET A preface to marketing management / | HF 5415.13 PRU No-nonsense marketing : 101 practical ways to win and keep customers / | HF 5415.13 SHA Basic marketing : a global-managerial approach / |
Includes index.
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