Integrated marketing communications : strategic planning perspectives /
Material type:
TextPublication details: Toronto : Pearson Prentice Hall, c2008.Edition: 2nd edDescription: xxiii, 440 pages : IllustrationsISBN: - 9780132199124
- 0132199122
- HF 5415.123Â TUC
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.123 TUC (Browse shelf(Opens below)) | Available | 64539 |
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| HF 5415.123 Integrated marketing communications / | HF 5415.123 HAR Value-added public relations : the secret weapon of integrated marketing / | HF 5415.123 ROS Marketing communications : theory and applications / | HF 5415.123 TUC Integrated marketing communications : strategic planning perspectives / | HF 5415.125 LIL Marketing engineering : computer-assisted marketing analysis and planning / | HF 5415.126 MCD Direct marketing : an integrated approach / | HF 5415.1265 HAN Principles of internet marketing / |
Includes index.
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