Consultant/

includes illustrations

Marketing Your Consulting Services; Dedication; CONTENTS; List of Figures and Exhibits; Foreword; Preface; Acknowledgments; ONE Marketing: What's It All About?; TWO Internal Assessment: What's Your Company's Marketing Success?; THREE External Assessment: How Do Your Competitors and Clients Stack Up?; FOUR Marketing Image: What Message Do You Send?; FIVE Tools of the Trade: What Works; What Doesn't?; SIX Your Marketing Plan: Can You Market on a Shoestring Budget?; SEVEN Prospecting in All the Right Places: How Do You Find Clients?; EIGHT Selling Services: How Do You Sell You?

NINE A Client in Hand Is Worth Ten in Your Plan: Will Your Clients Market for You?TEN Marketing Technology: What Will Work for You?; ELEVEN Marketing: Can It Be Fun?; TWELVE Lists, Plans, and Last-Minute Advice: Where's Your Opportunity?; Reading List; Index; About the Author.

To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace.