Customer focus : a strategy for success /

By:

Langevin, Roger G

Material type: Text

TextSeries: Publication details: New Delhi: VIVA Books Private Limited, c2004.Description: x, 99 pages : IllustrationsISBN:

1560524855
817649657X

Subject(s):

LOC classification:

HF 5415.5 LAN

Contents:

I. Customer Focus -- II. Quality Systems -- III. Market Research -- IV. Process Management -- V. Quality Improvement -- VI. Performance Measurement.

Review: "As strategic concepts, customer driven quality and service have moved to the top of the list for most managers. A day does not go by without some reminder of how important these factors have become. The tools that this book uses to examine and develop these topics are both familiar and critical. Market research, quality systems and performance measures are an essential part of a sound strategy to deliver the best that can be achieved for any customer."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Kumasi Campus General Stack	HF 5415.5 LAN (Browse shelf(Opens below))	Available		49502

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Previous	HF5415.5 DER Judgment on the front line : how smart companies win by trusting their people /	HF5415.5 DER Judgment on the front line : how smart companies win by trusting their people /	HF5415.5 DER Judgment on the front line : how smart companies win by trusting their people /	HF 5415.5 LAN Customer focus : a strategy for success /	HF 5415.527 RUS Customer equity management /	HF 5415.7 RUS The handbook of logistics & distribution management /	HF 5429 LEV Retailing management /	Next

Includes appendix.

I. Customer Focus -- II. Quality Systems -- III. Market Research -- IV. Process Management -- V. Quality Improvement -- VI. Performance Measurement.

"As strategic concepts, customer driven quality and service have moved to the top of the list for most managers. A day does not go by without some reminder of how important these factors have become. The tools that this book uses to examine and develop these topics are both familiar and critical. Market research, quality systems and performance measures are an essential part of a sound strategy to deliver the best that can be achieved for any customer."--BOOK JACKET.

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