Marketing management : a strategic decision-making approach /
Material type:
TextPublication details: New York : McGraw-Hill, c2013.Edition: 8th edDescription: xxi, 547 pages. : IllustrationsISBN: - 9780078028793 (pbk.)
- 0078028795 (pbk.)
- HF 5415.13Â MUL
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.13 MUL (Browse shelf(Opens below)) | Available | 59862 |
Browsing GIMPA Main shelves, Shelving location: Reference Section Close shelf browser (Hides shelf browser)
| HF 5415.13 KOT Ten deadly marketing sins : signs and solutions / | HF 5415.13 KOT Marketing management : analysis, planning, and control / | HF 5415.13 LEH Analysis for marketing planning / | HF 5415.13 MUL Marketing management : a strategic decision-making approach / | HF 5415.13 PET A preface to marketing management / | HF 5415.13 WAL Marketing strategy : a decision-focused approach / | HF 5415.13 WAL Marketing strategy : a decision-focused approach / |
Includes index.
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