Marketing strategy /
Material type:
TextPublication details: Australia ; South-Western Cengage Learning, c2011.Edition: 5th edDescription: xxiii, 743 pages : IllustrationsISBN: - 9780538467384 (pbk.)
- 053846738X (pbk.)
- HF 5415.13Â FER
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.13 FER (Browse shelf(Opens below)) | Available | 66400 |
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| HF 5415.13 AHM Internal marketing : tools and concepts for customer-focused management / | HF 5415.13 CHO Supply chain management : strategy, planning, and operation / | HF 5415.13 CHO Supply chain management : strategy, planning, and operation / | HF 5415.13 FER Marketing strategy / | HF 5415.13 GUI Marketing management : strategies and programs / | HF 5415.13 HUT Business marketing management : B2B / | HF 5415.13 KER Contemporary perspectives on strategic market planning / |
Includes cases, appendix and indexes.
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