Marketing : real people, real choices /

By:

Solomon, Michael R

Contributor(s):

Material type: Text

TextPublication details: Boston : Prentice Hall, c2012.Edition: 11th edDescription: xxv, 570 pages. IllustrationsISBN:

9780136810384

Subject(s):

Marketing - vocational guidance

LOC classification:

HF 5415.35 SOL

Summary: "Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan"--

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main General Stack	HF 5415.35 SOL (Browse shelf(Opens below))	Available		66387
Book	GIMPA Main Reference Section	HF 5415.35 SOL (Browse shelf(Opens below))	Available		60101

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Previous								Next
Previous	HF 5415.32 SOL Consumer behaviour : buying, having, and being /	HF 5415.33 HAW Consumer behavior : building marketing strategy /	HF 5415.35 MAR Marketing : real people, real choices /	HF 5415.35 SOL Marketing : real people, real choices /	HF 5415.5 BRE Proactive customer service : transforming your customer service department into a profit center /	HF5415.5 DER Judgment on the front line : how smart companies win by trusting their people /	HF 5415.5 DYC The CRM handbook : a business guide to customer relationship management /	Next

Includes index.

"Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan"--

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