MKTG 8 /

By:

Lamb, Charles W

Contributor(s):

Material type: Text

TextEdition: Student editionDescription: xiii, 420 pages : IllustrationsISBN:

978128543632 (Student edition.)

Subject(s):

LOC classification:

HF 5415 LAM

Contents:

part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415 LAM (Browse shelf(Opens below))	Available		62658

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Includes index.

Includes endnotes.

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