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121.
The CRM handbook : a business guide to customer relationship management / by
Material type: Text Text
Publication details: Boston : Addison-Wesley, c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.5 DYC.

122.
Pricing : making profitable decisions / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5416.5 MON.

123.
Loyalty rules! : how today's leaders build lasting relationships / by
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c2001
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.525 REI.

124.
Accounting, text and cases / by
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : Irwin/MrGraw-Hill, c1999
Availability: Items available for loan: GIMPA Main (5)Call number: HF 5635 ANT, ...

125.
Accounting : text and cases / by
Edition: 12th ed.
Material type: Text Text
Publication details: Boston , New York: McGraw-Hill Irwin, c2007
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5635 ANT.

126.
Retailing management / by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5429 LEV.

127.
Marketing strategy : a decision-focused approach / by
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 WAL.

128.
A preface to marketing management / by Series: The Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 PET.

129.
New products management / by Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.153 CRA.

130.
Customer service : skills for success / by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: GIMPA Main (3)Call number: HF 5415.5 LUC, ...

131.
Basic marketing : a global-managerial approach / by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.13 PER, ...

132.
Essentials of marketing : a global-managerial approach / by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 PER.

133.
Consumer behavior and marketing strategy / by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.3 PET.

134.
Marketing strategy : a decision-focused approach / by
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : c2006
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 MAR.

135.
Reach for the top : women and the changing facts of work life / by Series: The Harvard Business Review book series
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business Review, c1994
Availability: Items available for loan: GIMPA Main (2)Call number: HD 6054.4 REA, ...

136.
Marketing / by Series: McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: GIMPA Main (4)Call number: HF 5415 ETZ, ...

137.
International marketing / by Series: McGraw - Hill / Irwin series in marketing
Edition: 12th ed.
Material type: Text Text
Publication details: Boston : c2005
Availability: Items available for loan: GIMPA Main (3)Call number: HF 1416 CAT, ...

138.
International economics / by
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: GIMPA Main (1)Call number: HF 1359 APP.

139.
International economics / by
Edition: 12th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HF 1411 47807.

140.
Direct marketing : an integrated approach / by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.126 MCD.

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