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121.
Marketing strategy : a decision-focused approach / by
Edition: 8th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Irwin, c2014
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 WAL.

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122.
Marketing management : a strategic decision-making approach / by
Edition: 8th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2013
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 MUL.

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123.
Marketing management and strategy : an African casebook / by
Material type: Text Text
Publication details: New York : Routledge, c2013
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.12 MAR.

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124.
Global marketing / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2011
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 1416 GIL.

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125.
Global marketing / by
Edition: 6th ed.
Material type: Text Text
Publication details: Harlow, England: Person Education Limited, c2014
Availability: Items available for loan: GIMPA Main (3)Call number: HF 1416 HOL, ...

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126.
Marketing : an introduction / by
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2013
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 ARM.

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127.
Social marketing : influencing behaviors for good / by
Edition: 4th ed.
Material type: Text Text
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2011
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5414 LEE, ...

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128.
Integrated marketing communication : creative strategy from idea to implementation / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Lanham : Rowman & Littfield, c2018
Availability: Items available for loan: GIMPA Main (4)Call number: HF 5415.123 BLA, ...

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129.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / by Series: Routledge communication series
Edition: 7th ed.
Material type: Text Text
Publication details: New York: c2019
Availability: Items available for loan: GIMPA Main (4)Call number: HF 5826.5 KAT, ...

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130.
Internal marketing : tools and concepts for customer-focused management / by Series: Marketing / Butterworth-Heinemann
Material type: Text Text
Publication details: Oxford (UK) ; Woburn (MA) : Butterworth-Heinemann, c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 AHM.

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131.
Principles of direct and database marketing / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow, England : Financial Times/Prentice Hall, c2005
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.126 TAP.

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132.
Health service marketing management in Africa / by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Routledge/Productivity Press, c2020
Availability: Items available for loan: GIMPA Main (2)Call number: RA 410.55 HEA, ...

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133.
Marketing strategies for emerging markets / by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Excel Books, c2005
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5412.12 MAR.

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134.
BRANDing : concepts and process / by Series:
Material type: Text Text
Publication details: Delhi : Macmillan India Ltd. c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HD 69 PAT.

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135.
Competing for choice : developing winning brand strategies / by
Edition: 1st South Asian ed.
Material type: Text Text
Publication details: London : Vola Press, 2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 FIN.

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136.
International marketing / by
Edition: Canadian ed.
Material type: Text Text
Publication details: Toronto : McGraw-Hill Irwin, c2006
Availability: Items available for loan: GIMPA Main (1)Call number: HF 1009.5 CAT.

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137.
Strategic marketing / by Series: McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2006
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF5415.135 CRA.

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138.
Services marketing : text & cases / by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.122 NAR.

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139.
Integrated advertising, promotion & marketing communications / by
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 CLO.

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140.
Successful marketing communications : a practical guide to planning and implementation / by
Material type: Text Text
Publication details: Oxford ; Boston : Butterworth-Heinemann, c2001
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.123 ACE.

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