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1.
Advertising and promotion : an integrated marketing communications perspective / by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5823 BEL, ...

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Advertising and promotion : an integrated marketing communications perspective / by
Edition: 11th edition.
Material type: Text Text
Publication details: NewYork, NY; McGraw-Hill Education ; c 2018
Availability: Items available for loan: GIMPA Main (4)Call number: HF 5823 BEL, ...

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