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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson, c2007.Edition: 4th edDescription: xxv, 662 pages : Col. illustrations, mapsISBN:
  • 0131182404
Subject(s): LOC classification:
  • TX911.3 SHO
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section TX911.3 SHO (Browse shelf(Opens below)) Available 52664
Book GIMPA Main General Stack TX911.3 SHO (Browse shelf(Opens below)) Available 52665

Lewis's name appears first on the earlier edition.
Includes index.

Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.

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