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Total global strategy /

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2012.Edition: 3rd edDescription: xxiii, 295 pages : IllustrationsISBN:
  • 9780136089834 (pbk. : alk. paper)
  • 0136089836 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HD 62.4 YIP
Contents:
Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
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Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HD 62.4 YIP (Browse shelf(Opens below)) Available 59729

Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.

Includes index.

Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.

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