Marketing ROI : the path to campaign, customer, and corporate profitability /

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2003.Description: xiv, 268 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HG 4028 LEN (Browse shelf(Opens below))	Available		66364

Includes index.

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