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Marketing management : a strategic decision-making approach /

Mullins, John W.

Marketing management : a strategic decision-making approach / - 11th ed. - New York : c2008. - xxii, 533 pages : Illustrations ; - McGraw-Hill/Irwin series in marketing, .

Previous ed. entered under title. Includes index.

ISBN: 9780073529820 (alk. paper) 0073529826 (alk. paper)

Subjects--Topical Terms:
Marketing - management.

LC Class. No.: HF 5415.13 / MUL

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