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Marketing management : a strategic decision-making approach /

By:

Mullins, John W

Contributor(s):

Material type: Text

Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : c2008.Edition: 11th edDescription: xxii, 533 pages : IllustrationsISBN:

9780073529820 (alk. paper)
0073529826 (alk. paper)

Subject(s):

Marketing - management

LOC classification:

HF 5415.13 MUL

Online resources:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415.13 MUL (Browse shelf(Opens below))	Available		59396

Previous ed. entered under title.

Includes index.

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