Marketing management : (Record no. 2111)

MARC details
000 -LEADER
fixed length control field 00830cam a22002414a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780073529820 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0073529826 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number MUL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John W.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title a strategic decision-making approach /
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New York :
Year of publication c2008.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxii, 533 pages :
Other physical details Illustrations ;
490 0# - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing,
500 ## - GENERAL NOTE
General note Previous ed. entered under title.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0617/2006022082.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
260 ## - PUBLICATION, DISTRIBUTION, ETC.
-- McGraw-Hill/Irwin,
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2013-03-21 Purchase HF 5415.13 MUL 59396 Book

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