Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / - 11th edition. - NewYork, NY; McGraw-Hill Education ; c 2018. - xli, 764 pages : illustrations ;
Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives.
9781259548147 1259548147 9781259921698 1259921697 1260152308 9781260152302
Advertising.
Sales promotion.
Communication in marketing.
HF 5823 / BEL
Advertising and promotion : an integrated marketing communications perspective / - 11th edition. - NewYork, NY; McGraw-Hill Education ; c 2018. - xli, 764 pages : illustrations ;
Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives.
9781259548147 1259548147 9781259921698 1259921697 1260152308 9781260152302
Advertising.
Sales promotion.
Communication in marketing.
HF 5823 / BEL