Advertising and promotion : (Record no. 253)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01128cam a2200253 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259548147 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259548147 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259921698 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259921697 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1260152308 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260152302 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | BEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NewYork, NY; |
| Name of publisher, distributor, etc. | McGraw-Hill Education ; |
| Date of publication, distribution, etc. | c 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 764 pages : |
| Other physical details | illustrations ; |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2018-01-24 | Purchase | HF 5823 BEL | 67276 | 2020-08-13 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-24 | Purchase | HF 5823 BEL | 67277 | 2020-08-13 | 2020-08-13 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-24 | Purchase | HF 5823 BEL | 67278 | 2020-08-13 | 2020-08-13 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-24 | Purchase | HF 5823 BEL | 67279 | 2020-08-13 | 2020-08-13 | Book |