Services marketing : (Record no. 4139)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00819cam a2200289Ma 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070964525 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070964521 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9980.5 |
| Item number | SER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 00 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Toronto : |
| Name of publisher | McGraw-Hill Ryerson, |
| Year of publication | c 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 630 pages: |
| Other physical details | illustration ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Services (Industrie) |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service �a la client�ele |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary .J...et al |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | download ebook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
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