Marketing ethics : cases and readings /
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006.Description: xii, 172 pages : IllustrationsISBN: - 0131330888
- HF 5415Â MAR
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415 MUR (Browse shelf(Opens below)) | Available | 45250 |
Browsing GIMPA Main shelves, Shelving location: Reference Section Close shelf browser (Hides shelf browser)
| HF 5415 MAR Marketing : real people, real decisions / | HF 5415 MAR Marketing : real people, real decisions / | HF 5415 MUL Marketing management: a strategic decision-making approach | HF 5415 MUR Marketing ethics : cases and readings / | HF 5415 PER Essentials of marketing : a global-managerial approach / | HF 5415 PER Essentials of marketing : a global-managerial approach / | HF 5415 PRI Strategic marketing for nonprofit organizations / |
Includes bibliographical references and index.
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
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