Basic marketing : a global-managerial approach /
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 792 pages : IllustrationsISBN: - 0072525231 (alk. paper : hbk.)
- 9780072947038 (hbk.)
- HF 5415.13Â PER
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main | Available | |||
| Book | GIMPA Main Reference Section | HF 5415.13 PER (Browse shelf(Opens below)) | Available | 48060 |
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| HF 5415.13 LOV Services marketing : people, technology, strategy / | HF 5415.13 MAR Marketing strategy : a decision-focused approach / | HF 5415.13 MUL Marketing management : a strategic decision-making approach / | HF 5415.13 PER Basic marketing : a global-managerial approach / | HF 5415.13 PER Basic marketing : a global-managerial approach / | HF 5415.13 PET A preface to marketing management / | HF 5415.13 PRU No-nonsense marketing : 101 practical ways to win and keep customers / |
McCarthy's name appears first on the earlier edition.
Includes index.
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