Marketing strategy : a decision-focused approach /
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th edDescription: xx, 346 pages: IllustrationsISBN: - 9780073529899 (alk. paper)
- 0073529893 (alk. paper)
- HF 5415.13Â WAL
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.13 WAL (Browse shelf(Opens below)) | Available | 59618 |
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| HF 5415.13 MUL Marketing management : a strategic decision-making approach / | HF 5415.13 PET A preface to marketing management / | HF 5415.13 WAL Marketing strategy : a decision-focused approach / | HF 5415.13 WAL Marketing strategy : a decision-focused approach / | HF 5415.13 WIN Marketing management / | HF 5415.13 WIN Marketing management / | HF 5415.135 KER Strategic marketing problems : cases and comments / |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
Includes index.
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