Essentials of marketing research /
Material type:
TextPublication details: New York : John Wiley & Sons, Inc., c2002.Edition: 2nd edDescription: xix, 553 pages : IllustrationsISBN: - 047141235X (pbk. : alk. paper)
- HF 5415.2Â KUM
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.2 KUM (Browse shelf(Opens below)) | Available | 56432 |
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| HF 5415.135 KER Strategic marketing problems : cases and comments / | HF 5415.2 BUR Basic marketing research : using Microsoft Excel data analysis / | HF 5415.2 ESS Essentials of marketing research / | HF 5415.2 KUM Essentials of marketing research / | HF 5415.2 MAL Marketing research : an applied orientation / | HF 5415.2 MAL Marketing research : an applied orientation / | HF 5415.2 ZIK Exploring marketing research / |
Includes index.
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