Strategic marketing problems : cases and comments /

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.Edition: 10th edDescription: viii, 696 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main General Stack	HF 5415.135 KER (Browse shelf(Opens below))	Available		69645
Book	GIMPA Main Reference Section	HF 5415.135 KER (Browse shelf(Opens below))	Available		60145

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Previous	HF 5415.13 WIR Services marketing : people, technology, strategy /	HF 5415.13 WIR Services marketing : people, technology, strategy /	HF 5415.13 WOO The marketing plan handbook /	HF 5415.135 KER Strategic marketing problems : cases and comments /	HF 5415.135 KER Strategic marketing problems : cases and comments /	HF 5415.135 KER Strategic marketing problems : cases and comments /	HF 5415.5 LUC Customer service : skills for success /	Next

Includes index.

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