Advertising strategy : creative tactics from the outside/in /
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2006.Description: xvi, 389 pages : IllustrationsISBN: - 1412917964 (pbk.)
- HF 5823Â ALT
Contents:
Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5823 ALT (Browse shelf(Opens below)) | Available | 64538 |
Browsing GIMPA Main shelves, Shelving location: Reference Section Close shelf browser (Hides shelf browser)
| HF 5719 MAY Effective writing : a handbook for accountants / | HF 5721 LEH Business communication / | HF 5821 ARE Contemporary advertising / | HF 5823 ALT Advertising strategy : creative tactics from the outside/in / | HF 5823 QUE Cases in advertising and promotion management / | HF 5823 RON Kleppner's Advertising procedure / | HF 5823 WEL Advertising : principles & practice / |
Includes index.
Copy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it.
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